The main function of the Corporate Communication section is to handle all issues related to Marketing & Corporate Communications that include ongoing activities to ensure the GCAA has a strong public image and helping the public to understand the main activities of the GCAA, beside creating and monitoring external communication procedures to facilitate communication within the GCAA and with external stakeholders.
The main responsibilities of the section are to:
- Plan and implement Marketing & Public Relations activities of GCAA to promote a positive image.
- Write and issue Press Releases to local, regional and international press when it is required in Arabic and English.
- Monitor daily newspapers, online media and relevant research.
- Publish monthly newsletter and handle and update the news on the GCAA website and the internal portal.
- Arrange press interviews for GCAA official speakers.
- Manage and arrange conferences, seminars, exhibitions, and meetings.
- Arrange social events and programs for GCAA staff.
- Create the GCAA print and broadcast advertising campaigns.
- Design and produce GCAA publications such as catalogs, magazines, brochures, etc.
- Produce corporate videos for marketing purpose.
- Reserve space for print and broadcast advertisements with appropriate media outlets.
- Purchase and design corporate gifts for GCAA.
- Form and maintain good working relationship with journalists and media representatives.
- Coordinate and liaise with printing, advertising and production agencies for printing materials.
- Coordinate with National and International organizations for participation in conferences, seminars, workshops and meetings pertaining to public relations.
- Manage, create and monitor Marketing & Communication campaigns for specific projects.
- Create corporate communication policy and procedures.